Justifying a PRM System

Author: Beagle Research, Partner Relationship Management

I’ve always been intrigued by the idea of trying to gauge how far a company should go in developing an indirect channel before deciding to invest in a PRM system. The answer today is different from it might have been a few years ago but it boils down to that old chestnut – “Go win a game, then we’ll think about getting you a helmet.”

For more information, visit http://www.treehousei.com/blog

For parties interested in partner relationship management, PRM, partner portal, channel partner, partner program.


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