ROBERT ROSE, CHIEF STRATEGY OFFICER FOR THE CONTENT MARKETING INSTITUTE, PRESENTS: GETTING THE B2B STORY STRAIGHT – ALIGNING BOTH STORY AND DATA FOR OPTIMAL CONTENT MARKETING

Free Recorded Webinar from TreeHouse Interactive Reveals the Secret for Connecting Marketing Operations to Value and Increasing Content Marketing Results

SALT LAKE CITY, Utah – August 7, 2014 – TreeHouse Interactive (http://www.treehousei.com/) the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced the availability of the latest recorded webinar in its Content Marketing Mechanics webinar series, Getting the B2B Story Straight: Aligning Both Story and Data for Optimal Content Marketing. The series features leading analysts and experts in the content marketing field to discuss best practices for building content marketing campaigns that yield maximum results.

Many struggle with how to best approach building a content marketing strategy. In fact, a recent Forrester Research study showed 85 percent of marketers cannot attribute business value to content activity.
http://www.treehousei.com/news/

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