Content Marketing Mechanics Kicks off with Webinar on Best Practices for Implementing Content Marketing Measurement
SALT LAKE CITY, Utah – July 24, 2014 – TreeHouse Interactive (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a new webinar series, Content Marketing Mechanics. The series features leading analysts and experts in the content marketing field who will discuss best practices for building content marketing campaigns that yield maximum results.
Today’s marketers are increasingly recognizing the importance of content marketing, and the vast majority – 93 percent – of companies do some form of content marketing. But only 44 percent of those actually have a documented content marketing strategy in place. TreeHouse’s free webinar series will examine the mechanics of:
• Developing a content marketing strategy
• Assisting partners with their content strategie