Channel Thought Leaders, Experts Share Predictions For 2014

Author: Alicia Fiorletta, Channel Marketer Report

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.

Executives were was asked to answer the following question:

“How do you believe channel marketing will shift and/or evolve during 2014 and why?”

Erich Flynn

CEO, TreeHouse Interactive


Channel marketing in 2014 will continue to evolve in four key areas:

1. Increased integration with customer relationship management;
2. Elevated adoption of partner marketing enablement;
3. Heightened use of mobile-enabled partner portals; and
4. Expanded replacement of homegrown partner relationship management systems (PRM) in favor of commercially available PRM technology solutions.

View the full article at:


About technewsengine

IT News and Technology Blogger
This entry was posted in Uncategorized and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s