Author: Alicia Fiorletta, Channel Marketer Report
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.
Executives were was asked to answer the following question:
“How do you believe channel marketing will shift and/or evolve during 2014 and why?”
CEO, TreeHouse Interactive
Channel marketing in 2014 will continue to evolve in four key areas:
1. Increased integration with customer relationship management;
2. Elevated adoption of partner marketing enablement;
3. Heightened use of mobile-enabled partner portals; and
4. Expanded replacement of homegrown partner relationship management systems (PRM) in favor of commercially available PRM technology solutions.