TreeHouse Interactive Earns Strong Product Scores for Marketing Automation Solution in Analyst Report

SALT LAKE CITY, Utah – September 24, 2013 – TreeHouse InteractiveTM (www.treehousei.com), a leading innovator in marketing automation since 1998, announced today that Raab Associates has ranked TreeHouse Marketing ViewTM marketing automation solution favorably in the analyst firm’s annual B2B Marketing Automation Vendor Selection Tool (VEST). Citing strong product scores for small to mid-size and large companies, the report asserts that Marketing View provides a more complete view of customer behaviors and revenue than most marketing automation products. A comparison between TreeHouse, Eloqua, Marketo, Pardot and Neolane reveals that score values are very close or similar in lead generation, campaign management, scoring and CRM, reporting, technology, usability and pricing for small to mid-size companies.
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